The Business of Cartooning: Your Signature

One of the nice traditions of cartooning is that usually, somewhere discretely, there is the signature of the cartoonist. You don't get that, for instance, on the Tony the Tiger drawing on your box of frosted flakes, do you? (But you should. That would be nice.)

Above: How I used to sign my cartoons.

I started looking at some signatures of gag cartoonists through the years. Here are some scans from a few cartoon books. You probably know the names:

Most of the signatures are bold, and some use just a last name, or a nick name (like TAD or VIP). Some sign using their full name.

I thought that I should change my signature to the latter -- from just "Lynch:"

... to "Mike Lynch:"

I made the letters more angular. Sometimes the "L" in "Lynch" looked like a "C."

OK, this may solicit a shoulder shrug. Who cares? It's not a big deal kind of change. But, look: writing my first and last name on each cartoon I draw makes me an easier guy to find.

Case in point:

I got an email from a fellow in London. He had been on his lunch hour, and seen my cartoon in a magazine at the newsstand. This fellow didn't buy the magazine, but remembering my name, he walked back to his office, Googled me and found my site. His UK company was going to do a big ad campaign, and would I be willing to draw some cartoons for it?

Like I said, we have a custom of signing our name. This is not just a nice custom, but a way to generate revenue.

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