Newspaper Readers Will Go “Boffo” for Smart Phone Animations

Above: detail from a MR. BOFFO comic strip by Joe Martin, with a"tag" for iPhone users to scan "and see an animated comic. The tags eventually could be used to link to ads, videos or other online content viewable by iPhone." More at the Minneapolis Star Tribune here.

From a press release in Editor & Publisher:

Every Monday beginning Jan. 3, 2011, readers of three national newspaper comic strips created by Joe Martin - Mr. Boffo, Willy ‘n Ethel and Cats with Hands - will be able to view an animated version of that day's strip on their smart phones merely by holding their phones over a tag embedded into the newspaper strip.

The rest is here.