Cartoonist Jim Toomey: "Creativity Is Not Fun"

"'Part of my job is being creative every day. I make a process out of it. Challenge yourself in increments every day. It doesn’t have to be product, it can be a creative approach to a sales process.' A lot of people get caught up in the superficial trappings of being creative, he said. Like playdough [sic] being passed around a boardroom, for instance. But, 'creativity is not fun,' he said. 'It’s hard work, like any other kind of job.'"

-- syndicated cartoonist Jim Toomey at the WICT Leadership Conference

Link: WICT Report: Unleashing Creativity in Business by Kaylee Hultgren